As an experienced marketer and strategic growth consultant in the sports and entertainment industry, I specialize in brand storytelling across diverse channels—from digital and out-of-home advertising to strategic partnerships—backed by a proven record in performance-driven growth marketing.

My career has spanned leading roles at Disney, Live Nation, and NBC Sports, where I gained a deep understanding of the sports and entertainment ecosystem—from athletes and artists to the fans who bring these industries to life. I’m passionate about leveraging data and insights to engage audiences and drive meaningful conversions. Throughout these experiences, I often embraced a startup mindset, pioneering initiatives like the lifecycle program at Disney’s Hulu and rebuilding the programmatic marketing system at Live Nation/Ticketmaster.

In 2022, I transitioned into marketing and growth consulting, joining p1440—a company whose vision of using sport and beach volleyball as a catalyst for change deeply resonated with me. Having grown up in sports, I appreciate the profound impact athletics can have on youth development. Today, I’m proud to serve on the board of Women in Sports & Events Los Angeles, advocating for greater representation and opportunity.

After a decade in the U.S. market, I relocated to Mexico, gaining a unique cross-cultural perspective that bridges markets and audiences on both sides of the border. I help brands navigate cross-border expansion between the U.S. and Mexico with strategies rooted in cultural fluency, market insight, and scalable go-to-market planning. Whether you’re a U.S.-based brand entering Mexico or a Mexican company expanding into the U.S., I make cross-border growth feel both authentic and actionable.