I’m a strategist, marketer, and big believer in the power of a good story (and a well-timed data point).

For 15 years, I’ve helped sports and entertainment brands find their voice, grow their audiences, and launch big ideas that stick. I’ve led high-impact initiatives at Disney, Live Nation, and NBC Sports, working across go-to-market strategy, brand positioning, audience development, and systems that actually scale. A lifelong athlete and proud board member of Women in Sports & Events Los Angeles, I’m passionate about using sport & stories as a platform for impact. TL;DR: I love connecting the dots between vision and execution for big results.

In 2022, I took the leap into consulting and teamed up with purpose-driven brands, like p1440 (founded by 5x Olympian Kerri Walsh Jennings), to build dynamic portfolios of products, partnerships, and team operations. I bring the big-picture thinking with the “get-it-done” energy, and I’m not afraid to ask the questions that unlock smarter strategy.

Now based in Mexico, I bring a cross-border lens to my work—helping U.S. brands expand into Mexico and vice versa with strategies that are culturally fluent and built to scale. If you're navigating new markets, I’m here to make expansion feel a little less daunting and a lot more actionable.

Ready to build something that lasts? Let’s make it happen.